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Elevate Your Business Through Exporting

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Elevate Your Business Through Exporting

Small businesses in the ASEAN region are poised to embrace new digital trade opportunities. However, they require targeted support to unlock their full potential. A recent study conducted by the International Chamber of Commerce (ICC) and Google revealed that while MSMEs in ASEAN play a crucial role in the economy, their participation in regional trade remains relatively low. Surprisingly, 60% of these firms express a strong interest in expanding their activities to new markets within the region.


To capitalize on these opportunities, over 75% of surveyed MSMEs emphasized the need for tailored assistance. Specifically, they seek to enhance their skills and capabilities in digital marketing and leverage cutting-edge tools and technologies to access market information.


In response to this demand, the PhilExport Region 4 Cavite Chapter has successfully launched the Elevate Your Export Game initiative. This program aims to empower 1,000 micro, small, and medium-sized enterprises (MSMEs) across PhilExport member states, enabling them to grow their businesses internationally.

By equipping them with essential digital export skills, we pave the way for sustainable growth and global

competitiveness.


PART ONE: KICKOFF DAY, ONLINE ACCESS & BRIEFING OF ECOMCONNECT.ORGPART TWO: FACE-TO-FACE INSTRUCTOR-LED WORKSHOP, PRODUCT PITCH & GRADUATIONPART THREE: ONE-TO-ONE BUSINESS ACCOUNTABILITY COACHING

PART ONE: KICKOFF DAY, ONLINE ACCESS & BRIEFING OF ECOMCONNECT.ORG

June 18th
Module#1

5:30pm to 6:30pm

Virtual, Kickoff Day, All

Understanding Customers

  • Focus on the right customers
June 25th
Module#2

5:30pm to 6:15pm

Virtual, All

Understanding Customers

  • Selling on the right online channels
July 2nd
Module#3

5:30pm to 6:15pm

Virtual, All

Attracting Customers

  • Help customers find you (keywords)
July 9th
Module#4

5:30pm to 6:15pm

Virtual, All

Attracting Customers

  • Develop your promotion strategy
July 16th
Module#5

5:30pm to 6:30pm

Virtual, All

Closing the Purchase

  • Develop a profitable  pricing strategy,
  • Convert visitors into  customers (product  presentation and      customer care)
July 23rd
Module#6

5:30pm to 6:15pm

Virtual, All

Closing the Purchase

  •    Develop trust in the online sales process,
  • Maximize the ticket  (cross-selling & upselling)
July 30th​
Module#7

5:30pm to 6:15pm

Virtual, All

Fostering Customer Relationships

  • Meet customer   expectations (inventory management,  packaging, delivery)
Aug 6th ​
Module#8

5:30pm to 6:15pm

Virtual, All

Fostering Customer Relationships

  • Keep your  customers coming back (customer loyalty and repeat  business)
 Aug 13th
Bonus Module!

5:30pm to 6:15pm

Virtual, All

Creating your Digital Booth on Marketplace

  • Uploading your business information and digital asset to Marketplace, PocketExpo and CRM Platform
  • Overview of Trademark & Requirements
  • Overview of Incoterms

PART TWO: FACE-TO-FACE INSTRUCTOR-LED WORKSHOP, PRODUCT PITCH & GRADUATION


August 22nd, Thursday

Time

Topic & Description

7:30am - 8:30am

Registration and arrival

8:30am - 8:45am

Welcome and overview of the Export Game Training programme

8:45am - 9:00am

Overview of export: Why export, steps to export, tools for export (Market Finder)

9:00am - 9:45am

Overview of Trade Trends and Performance of ASEAN markets.

Introduction to ITC Trade Map

Looking forward to estimate future trade opportunities using ITC’s Export Potential Map.

9:45am - 10:00am

Coffee Break

10:00am - 10:45am


Identifying and comparing opportunities across ASEAN market and beyond

using the Global Trade Helpdesk

10:45am - 11:45am


Introduction to Incoterms

This session will provide a concise overview of Incoterms, the internationally

recognized trade terms that define responsibilities and risks between buyers

and sellers in global transactions.

12:15pm - 1:15pm

Lunch Break

1:15pm - 2:30pm


Export Fact sheet practical exercises

This hands-on session is designed to help you develop a strategy to enter an

international market, covering essential aspects such as market selection,

identification of barriers and selection of online channels, amongst others.

2:30pm - 3:00pm

Coffee Break

3:00pm – 3:15pm

Export Factsheet, First Cohorts Presentation

3:15pm – 3:30pm

Export Factsheet, Second Cohorts Presentation

3:30pm – 3:45pm

Export Factsheet, Third Cohorts Presentation

3:45pm to 4:00pm

Closing Remarks

 

August 23rd, Friday

Time
Topic & Description

7:30am - 8:30am

Registration and arrival

8:30am - 9:15am

Introduction to digital marketing

This session provides an overview of digital marketing, its importance, and

the various channels and platforms available for businesses to reach you’re their target audience. We will also guide you on some tips to choose the most

relevant technique for your business.

9:15am - 10:00am

Introduction to SEO

This session introduces the concept of Search Engine Optimization (SEO),

covering the basic principles, strategies, and tools to improve website

visibility in search engine rankings.

10:00am - 10:15am

Coffee Break

10:15am - 10:45am

Introduction to Business Model Canvas & Personas

This session introduces the concept of Business Model Canvas (BMC) and Persona, covering the basic principles, strategies, and tools to improve of your business tissue blueprint and targeted market niche.


10:45am - 11:45am

How to do a digital audit of your business and improve its visibility

Participants will understand the importance of conducting a digital audit to assess their business's online presence and learn practical steps to enhance visibility and reach their target audience effectively. We will provide

participants with a workbook to put this part into practice.

12:15pm - 1:15pm

Lunch Break

1:15pm - 2:30pm

Let’s practice: How to do a digital audit of your business and improve

its visibility

We will provide participants with a workbook to conduct a digital audit and

revise it together.

2:30pm - 3:00pm

Coffee Break

3:00pm – 3:45pm

Protecting your intellectual property when exporting

Participants will learn how to safeguard their intellectual property (IP) rights

when exporting products or services. We will show strategies to protect IP,

register rights, draft contracts, and enforce rights against infringement. The

session will allow participants to gain insights to mitigate IP theft and ensure

legal compliance in international trade.


3:45pm - 4:00pm

Closing Remarks

To be successful your content needs to be useful to your readers.

Start with the customer – find out what they want and give it to them.

PART THREE: ONE-TO-ONE BUSINESS ACCOUNTABILITY COACHING

For MSMEs who have completed the export-readiness requirements will have an additional 4 session, 30-mins per week of one-to-one coaching from Coach Jem and PhilExport Capacity-Building Team, starting August 24th to 30th.

For MSMEs who have completed the export-readiness requirements will have an additional 4 session, 30-mins per week of one-to-one coaching from Coach Jem and PhilExport Capacity-Building Team, starting August 24th to 30th.

ABOUT THE MENTOR

Jeremy, a seasoned IT professional with over 26 years of experience, has a comprehensive skill set that includes communication, leadership, sales, project management, and more. He has contributed to the growth strategies of both local and international corporations. 


His career journey began at Microcircuits Corporation as a Compaq Product Manager, honing his research and analytical skills. 


He then showcased his leadership at DataOne Asia (Phils.) Inc. as a Sales Manager. 


His longest stint was with HP Inc., where he held various roles over 14 years, demonstrating his versatility and commitment. 


During the Covid period, he ventured into entrepreneurship, establishing a business consulting firm to assist small businesses. Jeremy’s credentials are extensive, with numerous certifications and memberships in IT, Trademark, and Trade Exporting. His journey is a testament to his adaptability, dedication, and continuous learning in the dynamic IT and export industry.





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Registrations are closed
Date & Time
Tuesday, June 18, 2024
Start - 4:30 AM (Asia/Manila)
Friday, August 23, 2024
End - 6:00 PM (Asia/Manila)

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Location

PhilExport PE4C Cavite Chapter

📍 In person: IIRR Cavite Room, Km 39 Emilio Aguinaldo Highway, Silang, Cavite
📍 Virtual: To be provided separately for PAID participants
Philippines
membership.philexport4c@gmail.com

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PhilExport PE4C Cavite Chapter

membership.philexport4c@gmail.com
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